This is a continuation of my real-life digital marketing experience, and is a sequel to the previous bLAWg post which you can check out here!  After analysing existing data on Iconosquare, I begun building a posting schedule based on content that I felt would provide the most value for our followers. I started with a fairly... Continue Reading →

The past several weeks I was fortunate enough to have the opportunity at my workplace to experiment with creating a variety of content and utilising tools to grow our social media following as well as provide value for our customers and followers. This week’s blog post will be slightly different and will detail the journey... Continue Reading →

Everyone loves a good story and your audience is no different. Stories have been around as long as we have and are an important aspect of culture, tending to influence our perspective and mood. Stories are one of the earliest forms of entertainment and have evolved over time, especially in how they’re expressed (e.g. oral... Continue Reading →

Ever wondered what trendy jumper that cool guy, girl or non-binary person (can’t be too careful these days) was wearing? Or did you ever have a photo of a spoon you really wanted to buy -- but you couldn’t find it no matter how hard you tried? Visual search is on the rise, taking after... Continue Reading →

Have you noticed that the majority of brands’ social media posts and advertisements all have happy, uplifting and positive messages? There seems to be an interesting trend in creating consumer journeys that allure a full range of different feelings. The strategy of simply boosting dopamine still has an impact but isn’t as effective as it... Continue Reading →

Do you still remember the first game you played? Whether it was Angry Birds on the iPhone or the original Donkey Kong in the arcade, games have had a heavy influence on the world around us. Despite early controversies that games were bad and a waste of time, more modern views on gaming suggest it... Continue Reading →

Isn’t it interesting how growing up we were told not to meet with strangers? Especially people from the internet, but now it seems like everyone is doing it and even apps such as Uber and Airbnb require strangers to essentially..  meet up - from the internet. The sharing economy is an economic model that is... Continue Reading →

  Loud and unexpected talking in my living room piqued my curiosity, prompting me to check where the noise was coming from. After a closer inspection, I only saw my mum on her phone, watching a live video of people in Taiwan showcasing jade sculptures and jewellery. After a few moments, she asks me “how... Continue Reading →

Am I getting lazier or does typing really feel like too much effort these days? Sometimes I'm just too tired or occupied to type, and this is where a simple "ok Google" or "hi Siri" summons your very own personal assistant. We’re normally accustomed to typing our questions and fueling our shopping addictions with our trusty search... Continue Reading →