The past several weeks I was fortunate enough to have the opportunity at my workplace to experiment with creating a variety of content and utilising tools to grow our social media following as well as provide value for our customers and followers.
This week’s blog post will be slightly different and will detail the journey of my digital marketing experience with the firm’s Facebook and Instagram.
As a beginner, I began by segmenting the consumers/followers using built-in insights on Facebook business manager and Instagram as well as analysing competitors social media strategies to generate ideas.
After defining our target segment, we looked into their interests to curate the most suitable content for our audience aimed at providing value for our customers. While built-in insights have valuable data, the firm uses Iconosquare to track and measure the performance of the company’s pages and individual posts.
While the wealth of information and understanding of different KPIs was overwhelming at first – it was essential in understanding the metrics to give guidance in producing the desired output.
As shown in the graph, the content I was publishing was decreasing our following (in July), but as I begun understanding and learning more about my audience, relevant content and engagement habits I was able to improve our following.
I would highly recommend any form of digital marketing experience – whether through your own business/personal social media or for another business. As I found my time curating content an invaluable experience, building upon important analytical and creative skills.
What are your experiences with digital marketing? Or do you have any tips in throughout your learning for new and upcoming digital marketers?
Drop your thoughts in the comments below!
And until then I’ll see you in the next bLAWg post!
“To reach your greatest potential you’ll have to fight your greatest fears.”
bLAWg 